Social Media & Information Retrieval

There has been a strong push towards ‘Web 2.0‘ and taking full advantage of social media as part of a digital presence in libraries. Many library websites, particularly those that serve the public, feature embedded twitter feeds and the ubiquitous ‘Like Us on Facebook‘ buttons. The end results of the incorporation of social media on a library website vary, but can involve more direct community interaction and a new method for disseminating news and information.

What’s often overlooked during this push, however, is the data that libraries can glean from the use of social media. What types of content shared are the community most interested in? How does the conversation continue once a library presses the ‘submit’ button on a tweet?

Image

In LIS 750, the discussion on social media wasn’t solely an introduction to the various methods of conversation, but also on tools that are essential for libraries to utilize in order to evaluate social media efforts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: